Not long ago, when a person wanted to sell his own car, he had only a few options. He could place an ad in print classifieds; consign the vehicle to a dealer; sell it to a dealer, or trade it in. All of these options have some value, but one aspect that all areas lacking: control.
Selling Your Car but Having Little Control
The dealer-related options have the least amount of control. Vehicle trade-ins have notoriously poor monetary returns. Essentially, you have to take what you are offered-no negotiating allowed. The consignment and sale options also place most of the control in the dealer’s hands.
Print classified ads remained the one, true way for vehicle owners to sell a car and retain some measure of control: the owner could write the ad, place it, and respond to it all by himself.
But even print classified ads were not quite good enough. Print ads typically had to be communicated to a clerk by telephone; ad “runs” took a number of days before they could start; photos were virtually non-existent; and “free” was rarely an option.
Enter Online Vehicle Selling
With the Internet came a healthy auto trading, buying, bartering, and selling industry. Now it was possible for owners to place ads without the intercession of a clerk; post images; see the ad start-up in minutes rather than days, and even entertain the idea of having the ad run for free. If you beloved this article and you want to get more info with regards to volkswagen verkopen kindly go to our webpage.
Simply put, it was so cheap for the online auto classifieds site to run ads, that the cost-savings got passed onto the auto seller. This was the power of the Web in action.
Q: “How to Sell My Car Online?” A: “Very Carefully…”
Most online vehicle sellers rush headfirst into their ads. They snap a quick photo in the garage, post the ad, and sit back greedily awaiting the rush of buyers.
But the rush never happens. They get a few calls, but the callers are mainly fishing for information. And a few of the buyers sound suspiciously like dealers. What did the online vehicle seller do wrong?
Here are a few possible reasons for the slow sale or even non-sale:
The seller mis-categorized the vehicle ad post.
The seller did not provide the correct keywords.
The seller did not confine the ad to the correct geographical area.
Let’s look at these problems in detail and offer some solutions.
Vehicle Ad in the Wrong Category
Some free online classified sites are good about forcing selling into correctly categorizing their vehicles. Not only must a BMW be posted in the BMW section, but correct model numbers and years must be added. Yet other sites leave it up to the seller, and amazingly enough, many sellers post their vehicles in the wrong section.
Wrong Vehicle Keywords
One thing that you need to be aware of if you want to sell your car is that many buyers find your ads from direct searches on the search engines. So, rather than going straight to general classified sites like Craigslist, Oodle, OLX, Backpage, or to auto-specific sites like AutoTrader, the interested car buyers just make a general search on Google for something like “BMW five series for sale Oklahoma City.”
Then, those classified and auto sites should come up in the Google listings. But if the vehicle seller hasn’t used correct keywords, the listings will not show up or will show up very low in the rankings. So, think very carefully about the search engine search terms (keywords) that people will use, and try to duplicate this thinking in your ad.
Vehicle Ad Not in Correct Geographical Area
Will a Seattle car buyer purchase a used Audi from a seller in Dallas, Texas? This question is debatable. More and more, car buyers are feeling comfortable with purchase vehicles sight-unseen. But generally, this is not yet the case.